Nintendo is going to launch Switch gaming console in China

Chinese multinational investment holding conglomerate Tencent and gaming company Nintendo are hosting a media event on August 2nd, launching Switch console in China. The partnership was concluded between two companies back in April. That was the first good news for Chinese gamers, who are waiting for a new product to be released. The local gaming market is challenging to break into because of strict government regulations. Up until 2014 new consoles were banned in the country due to concerns about “harmful content” for the younger audience.

Luckily, the Chinese government approved Nintendo’s request to sell Switch for Chinese consumers. China has a huge player base, members of which are eagerly waiting for a new release. Nintendo has a huge opportunity to raise its revenue drastically. Moreover, the lower cost of Switch compared to its rivals (Xbox One and Playstation 4) should be another reason to buy a console for a regular Chinese gamer.

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